Web Marketing is key to growing your online presence. Without a proper marketing campaign, no one will ever know you exist. Actually, most websites that fail, do so because they did not market themselves correctly and took a "If I Build It, They Will Come" approach. That approach may have worked 10 years ago, but today there is no chance of success with that thinking.
The Internet is just too large these days and every market has thousands of competing sites. These days you need to plan ahead and have a solid plan to succeed.
DesignXcetera are Web Marketing pros. We know exactly what it takes to get the traffic you need!
For the most part there are 2 majors ways to gain that traffic, buy it or optimize your site to get search engines to send it. Obviously, the later is what everyone hopes for. Depending on your niche and industry the SEO only approach may or may not be possible. However, most sites rely on a combination of both.
The process starts with optimizing your site to gain as much "free" traffic as possible, then optimizing your site to get the most leads for your dollar on paid traffic sources.
Marketing starts with analytics, you must track and know the numbers to know what works and what doesn't. We will analyze your site traffic, set up tracking and tell you what works and what wastes your money.Even if you already have a marketing campaign in place, we can make it better!
We are pros at testing and analysis. We will create A/B - A/B/C testing for your site and landing pages. At the end you will increase your bottom line with optimized landing pages that your customers respond to. The truth is that most small businesses do not do any split testing and therefore lose as much as 50% of their customer base.
We will analyze your site and landing pages, helping you regain the customers you may be losing.
As an example... we recently created a test for a lead generation site. We used the existing landing page and added 2 variations to test. One of the variations created a 8% increase in leads over the original. An increase of even 1 % can mean a savings of thousands on CPC campaigns and of course an increased profit.
Marketing in Internet takes hard work, but most of all, it takes analytics and number crunching. We will do that for you to increase your profits across the board.
