Search engine optimization is one of the most important aspects of your internet marketing strategy today. Customers need to be able to find your site and without proper SEO, your site will be lost in the cyberspace sea of endless website pages.
The old days of "build it and they will come" site development is gone.
These days, websites compete for searches against 100's, thousands and even millions of other sites. The trick to being found in those searches is to make sure that you are optimized for your key terms allowing search engines to match relevant searches with your site.
The difference between being done right and wrong here is astounding. A good SEO strategy can be the difference between 1000's of new visitors daily or a deserted domain. The truth is that most websites fail due to a lack of SEO, marketing and traffic generation plans.
Designers build amazing websites with every bell and whistle imaginable. Build a great site and people will love it, right? Wrong! No one will love it if they do not know it exists. Solid SEO puts your site on the map. That map gets larger and larger daily and your site needs to stay on top of current SEO trends and techniques to compete.
Many people have asked me why their sites don't even appear for their business name, much less a general search. The conversation usually goes like this... "My nephew built a nice site for me at somebusiness.com, my business is neon signs in Los Angeles, why is it that when I look for neon signs in L.A. or even my company name that I get 20k other sites and mine is never found?". The response is always the same... "What have you done to make sure that the Search Engines know that your business comes in the top 10 of those 20k sites?". Unless your business is internet marketing, the days of "do-it-yourself" websites are long gone. These days there are thousands of competitors for any word and even the smallest of niches needs to consult with a pro to make sure they follow all the steps to get noticed online.
SEO starts with development
When your site is built, it needs to comply with the standards and rules that get your site listed in search engines. In the development stage you need to plan on making it as easy as possible for the Search Engine algorithms to traverse and index your pages. On top of that, you need to make sure that every page screams topic relevancy, content quality and niche authority. Solid SEO takes planning and thats what we are for.
We will guide you through your development stages to make sure that your site has taken every step towards 1st page SE results. We will create an SEO plan for your site structure and assure that you are doing everything you can at development time to rank for the terms you need. However, SEO doesn't stop after development is finished and your site goes live.
And SEO efforts must continue for your site to be successful
Once your site is up and running many more variables come in to play for SEO. At this point your site will be SE friendly and fully indexed, what you need now is popularity and authority. Authority and popularity are achived through link building strategies. Google counts incoming links to your site as a "vote" so to speak. A link from a relevant source makes you more on topic and relevant to your industry, pushing you up the search results. Building topic relevance and inbound links is a must in internet today and we are here to help you with that goal.
We will implement a link building strategy for you. Link building starts with a thorough analysis of your industry and keywords. Once those keywords are identified, we can implement our link building strategy for you, or give you a step by step plan that you can do yourself. Search engine algorithms change many times a year. Submitting to a few directories for links no longer works. Link strategies that work are more complex and we are here to guide you through the link building strategy that will work for your site.
